Creativity Drives Business Success

“[A] that found that creative companies – those that encourage creative perspective, practices, and culture – outperform in both revenue growth and market share. 58% of respondents from creative companies said their revenues have strong growth (10%+ year-over-year), vs. only 20% of less-creative firms. And creative companies are 50% more likely to report a commanding market leadership position over competitors.”

Here’s a link to that article:

http://blogs.adobe.com/conversations/2014/09/creativity-drives-business-success.html?scid=social_20141004_32874486

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